I realize this is a broad word to the point of meaning nothing, but I need a catch-all for my obsession with the software of the mind – philosophies, methods, tricks, and hacks. There is a bunch in here on those topics as well. It's far from unrelated to branding, by the way.
I've also recently learned that I have a mixed ADD/ADHD diagnosis, which has sent me down a path of developing strategies and hacks to cope with that. Interestingly, it turns out that "regular people" without any attention deficits find these helpful too. Whattayaknow.
My mind doesn't function if my body doesn't work, so that's always been important. It's gone in different phases, from competing in basketball and wakeboarding in my youth to now being into making my body perform optimally in everyday life. This has taken me into my "cat-training," where I mix various disciplines like movement, animal flow, TA, trail running, regular strength training at the gym, and hitting the parkour course while the kids play at the local trampoline place.