A Good Brand is a Philosophy
"Is is that hard to make us look cool?" Short answer – yes. Only you can do that. The reason is that your brand is not what you say you are, but what everybody else says you are.
Branding
Deep Branding
What seemed like an infinite creative djungle when I started out has gradually started to look more clear and understandable, more beautiful, and meaningful. A brand lacking a philosophy is not a brand, it's only communication, and that can be superficial.
Confessions of a Closeted Artist
The most powerful leaders in history, in both politics and business, have understood and leveraged the power of great artistry to reach their goals. For better or for worse, they have been great artists. What if you are not giving your career the artistry it deserves?
Branding for Small Companies
I love small companies and find it meaningful to help them grow. So what if I could structure and package my knowledge about branding into simple and practical tools that small businesses and individuals can use to level the playing field with big corporations?
Most People Simply Don't Give a Damn
Many people and brands communicate to the “most people who simply don’t give a damn” by playing it safe. They think that they’re avoiding risk by not angering anyone, forgetting that then no one will love them either, forgetting that passing by unnoticed is the ultimate crime in marketing.