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Branding

Confessions of a Closeted Artist

Confessions of a Closeted Artist

The most powerful leaders in history, in both politics and business, have understood and leveraged the power of great artistry to reach their goals. For better or for worse, they have been great artists. What if you are not giving your songwriting the artistry it deserves?

Most People Simply Don't Give a Damn

Most People Simply Don't Give a Damn

Many people and brands communicate to the “most people who simply don’t give a damn” by playing it safe. They think that they’re avoiding risk by not angering anyone, forgetting that then no one will love them either, forgetting that passing by unnoticed is the ultimate crime in marketing.