Walter Naeslund

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Branding

Confessions of a Closeted Artist

Confessions of a Closeted Artist

The most powerful leaders in history, in both politics and business, have understood and leveraged the power of great artistry to reach their goals. For better or for worse, they have been great artists. What if you are not giving your songwriting the artistry it deserves?

Branding for Small Companies

Branding for Small Companies

I love small companies and find it meaningful to help them grow. So what if I could structure and package my knowledge about branding into simple and practical tools that small businesses and individuals can use to level the playing field with big corporations?

Most People Simply Don't Give a Damn

Most People Simply Don't Give a Damn

Many people and brands communicate to the “most people who simply don’t give a damn” by playing it safe. They think that they’re avoiding risk by not angering anyone, forgetting that then no one will love them either, forgetting that passing by unnoticed is the ultimate crime in marketing.