I try to avoid saying that I "am" things. That's for others to decide – I've written about why in the post on Deep Branding on this site. What I can tell you is what I've done, what I do, and what I plan on doing next.
What seemed like an infinite creative djungle when I started out has gradually started to look more clear and understandable, more beautiful, and meaningful. A brand lacking a philosophy is not a brand, it's only communication, and that can be superficial.
Of course! Let's cram the meaning of life into a blog post. It can be done! Let's go down the rabbit hole of entropy, sex, sugar, ice bathing, monkey poison, and a single burner lady at a lawyers party. Let's go!
The most powerful leaders in history, in both politics and business, have understood and leveraged the power of great artistry to reach their goals. For better or for worse, they have been great artists. What if you are not giving your career the artistry it deserves?
I love small companies and find it meaningful to help them grow. So what if I could structure and package my knowledge about branding into simple and practical tools that small businesses and individuals can use to level the playing field with big corporations?
I realize this is a broad word to the point of meaning
You may notice that I write a bunch about not drinking monkey
People often ask me how I learned how to type so fast. Well, the short answer is in this photo. This is how I type thousands of characters every day, and while it may be less comfortable when starting out, it makes you type WAY faster in the long run.
Many people and brands communicate to the “most people who simply don’t give a damn” by playing it safe. They think that they’re avoiding risk by not angering anyone, forgetting that then no one will love them either, forgetting that passing by unnoticed is the ultimate crime in marketing.
Okay, so great health but a boring life then, right? Well – get ready to be surprised. I certainly was.
When I realized I had quit alcohol by mistake, there was a point when I did consider picking up alcohol again. But there was one small detail that made me hesitate: I felt fucking phenomenal.
I used to love wine. This was actually one of my main concerns about quitting alcohol. I have some friends with, let’s say… generous wine budgets, where some bottles are best described as cultural masterpieces, but do I miss it?