A Good Brand is a Philosophy
"Is is that hard to make us look cool?" Short answer – yes. Only you can do that. The reason is that your brand is not what you say you are, but what everybody else says you are.
Walter Naeslund
About Walter
I try to avoid saying that I "am" things. That's for others to decide – I've written about why in the post on Deep Branding on this site. What I can tell you is what I've done, what I do, and what I plan on doing next.
Deep Branding
What seemed like an infinite creative djungle when I started out has gradually started to look more clear and understandable, more beautiful, and meaningful. A brand lacking a philosophy is not a brand, it's only communication, and that can be superficial.
Monkey, Man, and The Meaning of Life
Of course! Let's cram the meaning of life into a blog post. It can be done! Let's go down the rabbit hole of entropy, sex, sugar, ice bathing, monkey poison, and a single burner lady at a lawyers party. Let's go!
Confessions of a Closeted Artist
The most powerful leaders in history, in both politics and business, have understood and leveraged the power of great artistry to reach their goals. For better or for worse, they have been great artists. What if you are not giving your career the artistry it deserves?
Branding for Small Companies
I love small companies and find it meaningful to help them grow. So what if I could structure and package my knowledge about branding into simple and practical tools that small businesses and individuals can use to level the playing field with big corporations?
Ideas
I realize this is a broad word to the point of meaning
Monkey Poison
You may notice that I write a bunch about not drinking monkey
How Type Super Fast and Become Super Anything
People often ask me how I learned how to type so fast. Well, the short answer is in this photo. This is how I type thousands of characters every day, and while it may be less comfortable when starting out, it makes you type WAY faster in the long run.
Most People Simply Don't Give a Damn
Many people and brands communicate to the “most people who simply don’t give a damn” by playing it safe. They think that they’re avoiding risk by not angering anyone, forgetting that then no one will love them either, forgetting that passing by unnoticed is the ultimate crime in marketing.
Partying Without Alcohol
Okay, so great health but a boring life then, right? Well – get ready to be surprised. I certainly was.
Your Sixpack Without Alcohol
When I realized I had quit alcohol by mistake, there was a point when I did consider picking up alcohol again. But there was one small detail that made me hesitate: I felt fucking phenomenal.