The advertising agency Honesty offers full service strategic branding and advertising services. Our agile methodology focuses on maximizing emotional rewards while minimizing cognitive cost in your communication. Creating long running and symbolically consistent series is instrumental in achieving this, and we're often referred to as the "HBO of the advertising world". Honesty was founded in 2009 and has been awarded as the Sweden’s most effective long term brand builder.
My name is Walter Naeslund, and I’m a Media Technology Engineer who became an ad man when digitalization turned the advertising business on it’s head in the 2010’s. In 2009, I founded what would become Sweden’s most profitable advertising agency, Honesty, by taking a contrarian approach during the biggest change in the history of the industry. Outside my job as Honesty’s CEO, I am a lecturer and consultant in the fields of communication, management, productivity, and innovation.
This collection of texts functions as a notebook for life, work and whatever else feels fun and interesting at the moment. Some posts are in Swedish and some in English. Being a notebook, it’s mostly written for me, so try to be patient if anything annoys you and don’t send me angry emails unless you REALLY mean it. Enjoy! /Walter