About Me

In 2009, I founded the advertising agency Honesty, where I still work as CEO. Honesty has been the lead agency for many of Sweden's most successful brands and was awarded as Sweden's best long-term brand builder in 2014. In 2019 we acquired all shares in the company from the old partners to rebuild the agency entirely for the coming decade.

In 2019 I also co-founded The Poetic Podcast Company, a venture created to expand the boundaries of the audio format. Screen fatigue is pushing us into the age of audio, and we couldn't be more excited to be part of this revolution.

In my podcast, The Walter Show, I record conversations with people that inspire me. In Season 1 (10 episodes), we focused mainly on Nordic entrepreneurs with the notable exception of Michael "Mafiaboy" Calce, arguably the most famous hacker in the world. Season two is in the works and will offer a few surprises.

Outside my own entrepreneurial ventures I am a communications advisor for various startups, and on the board of Rewilding Sweden – an organization with the goal to enable natural processes to shape land and sea, repairing damaged ecosystems and restoring degraded landscapes in Sweden.

My academic background is mainly in engineering with a Master of Science degree in Media Technology from the Linköping Institute of Technology. I've also studied business at Lund University and copywriting for two years at the top-ranked Berghs School of Communication in Stockholm.