My name is Walter Naeslund, and I’m a Media Technology Engineer who became an ad man when digitalization turned the advertising business on it’s head in the 2010’s. In 2009, I founded what would become Sweden’s most profitable advertising agency, Honesty, by taking a contrarian approach during the biggest change in the history of the industry. Outside my job as Honesty’s CEO, I am a lecturer and consultant in the fields of communication, management, productivity, and innovation.

This collection of texts functions as a notebook for life, work and whatever else feels fun and interesting at the moment. Some posts are in Swedish and some in English. Being a notebook, it’s mostly written for me, so try to be patient if anything annoys you and don’t send me angry emails unless you REALLY mean it. Enjoy! /Walter