About walter

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Walter Naeslund is the Media Technology Engineer who became an ad man when digitalization turned the advertising business on it’s head in the 2010’s. Starting 2009, he’s built Sweden’s most profitable advertising agency Honesty by taking a contrarian approach during the biggest change in the history of the industry. Outside his job as Honesty’s CEO, Walter is a lecturer and consultant in the fields of communication, management, productivity, and innovation.


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