About Walter Naeslund

About Walter Naeslund

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My name is Walter Naeslund, and I’m a Media Technology Engineer who became an ad man when digitalization turned the advertising business on it’s head in the 2010’s. In 2009, I founded what would become Sweden’s most profitable advertising agency, Honesty, by taking a contrarian approach during the biggest change in the history of the industry. Outside my job as Honesty’s CEO, I am a lecturer and consultant in the fields of communication, management, productivity, and innovation.

About Honesty

About Honesty